What is “Y.O.U.” ?

What do you love? What are you passionate about? What is the one thing that would get you out of bed every morning that makes you so excited you could (almost) skip the double tall latte because you’re so fired up? Does playing the violin or racing sailboats get you going? Do your friends know you as the “__________ guy”? If you could be a professor in any topic you love, what knowledge and ideas do you crave to share with others?

Owning Y.O.U. is about all about reaping the benefits of owning Y.O.U. an acronym that stands for “Your Own Universe.” Y.O.U. refers to the central passion of your life. It’s that thing that when someone starts talking about it, you can’t help but light up and dive head first into the conversation. Your Own Universe is powered by enthusiastic passion; it’s what truly identifies who you are by the subject matter that you go crazy over.

What if your life revolved around Y.O.U.? Take a moment to think about what that means. Think of all the fulfillment, happiness, and esteem you get when you do or talk about Y.O.U. Can you buy those feelings in a store? No. That’s because those feelings trump the value of money a billion to one. You can live a more fulfilling life exploring and partaking in Y.O.U.-time than you an with a 40 hour work week lifestyle.

image credit: Smithsonian Institution