Owning Y.O.U. Introduction

Every year tens of thousands of Americans graduate with degrees and resumes identical to their peers. Why do each of them feel entitled to a job right out of college when they look like 99% of the other graduates? Times are changing; you need to be able to differentiate yourself from the same person who shows up on every resume. Taking a few hours out of your week to create your personal brand will pay out dividends in your future career, finances, and life success. Your personal brand is more than just having an edge over other people going for the same job; it’s like steroids for your resume.

It takes some intrinsic digging to discover yourself and have the courage to share it worry-free with anyone that knows the word “Google.” It also takes time for your brand to grow in value, but there’s a reason why get-rich-quick schemes don’t work for the masses: anything worth growing for the long term takes dedication. Your personal brand will help open doors for your career, get you sought out for work as a consultant, and make you money along the way.